Transforming Exterminator Pros’ Online Reach with Wico Business Solutions
Client: Exterminator Pros
Website: https://www.exterminator-pros.com
Industry: Pest Control Services
Services Provided: Website Revamp, Local SEO, Paid Advertising Campaigns, Customer Review Strategy
Client Overview: Exterminator Pros is a trusted pest control company serving residential and commercial clients. Despite their excellent service reputation, their digital presence was underperforming, limiting their ability to attract new customers in their service areas.
Challenges Faced:
Outdated Website: The website design was outdated, with slow loading times and limited functionality, leading to poor user experience.
Low Search Visibility: The company ranked poorly on local search engines, making it hard for potential clients to discover their services.
Minimal Online Engagement: Their lack of a consistent social media and review strategy hindered trust and brand credibility.
Underutilized Advertising Potential: Exterminator Pros had not leveraged online ads to target high-intent customers.
Our Approach:Wico Business Solutions implemented a tailored strategy to enhance Exterminator Pros’ digital footprint and drive business growth.
Website Revamp:
Redesigned the website with a modern, mobile-friendly layout optimized for conversions.
Created a user-friendly service booking form and improved the site’s speed and navigation.
Highlighted key services with clear CTAs such as “Schedule an Inspection” and “Get a Free Quote.”
Local SEO Optimization:
Conducted in-depth keyword research targeting terms like “exterminator near me” and “pest control services.”
Optimized Google Business Profile with up-to-date contact details, service areas, and photos.
Secured high-quality backlinks and improved local citations to boost rankings.
Paid Advertising Campaigns:
Launched Google Ads targeting location-specific keywords and high-intent queries.
Developed retargeting campaigns to convert website visitors into paying clients.
Monitored and adjusted campaigns for maximum ROI.
Customer Review Strategy:
Encouraged satisfied clients to leave Google and Yelp reviews through automated follow-up emails.
Integrated positive reviews into the website to build trust and credibility.
Results Achieved:
Enhanced Website Performance:
The new website saw a 250% increase in page views and a 40% reduction in bounce rate.
Mobile usage increased by 180%, with a significant uptick in service bookings.
Improved Search Rankings:
Exterminator Pros achieved first-page rankings for multiple key phrases, including “pest control [city name]” and “fast exterminator near me.”
Local search visibility increased by 75%, driving more calls and inquiries.
Increased Customer Engagement:
The company’s review count grew by 85%, with an average rating of 4.8 stars.
Social media followers and post engagements doubled within six months.
Boosted Ad Performance:
Paid ad campaigns delivered a 3x return on investment, contributing to a 35% increase in monthly revenue.
Client Testimonial:
“The team at Wico Business Solutions exceeded our expectations. Our new website is sleek and functional, and their SEO efforts have brought us more clients than ever. The reviews strategy has been a game-changer for our reputation!” – Owner, Marcus Johnson
Conclusion:
Through a combination of strategic website development, local SEO, and targeted advertising, Wico Business Solutions empowered Exterminator Pros to expand their customer base and establish a strong online presence. This case study demonstrates how a well-rounded digital strategy can deliver transformative results for service-based businesses.
