
Transforming Marlin Landscape’s Online Presence with Wico Business Solutions
Client: John Cooper
Website: https://www.marlinlandscape.com
Industry: Landscape Design & Maintenance
Services Provided: Website Redesign, Search Engine Optimization (SEO), Social Media Strategy, Lead Generation Campaigns
Client Overview:
Marlin Landscape is a leading provider of premium landscape design, installation, and maintenance services in Dallas, TX. Known for creating beautiful outdoor spaces, Marlin Landscape’s craftsmanship and expertise were unmatched. However, their digital presence did not reflect their high-quality offerings, limiting their ability to connect with new clients in a competitive market.
Challenges Faced:
Outdated Website Design: The website did not effectively showcase their impressive portfolio, and navigation was cumbersome.
Low Search Visibility: Marlin Landscape ranked poorly for local search terms, resulting in fewer inquiries.
Minimal Social Media Presence: Their social media channels lacked consistent updates and engaging content, limiting brand awareness.
Inefficient Lead Generation: The website lacked tools to convert visitors into leads, such as contact forms and project estimate requests.
Our Approach:
Wico Business Solutions partnered with Marlin Landscape to enhance their digital presence and attract high-value clients through a tailored strategy.
Website Redesign:
Designed a visually stunning, user-friendly website that highlighted their services and featured a gallery of completed projects.
Optimized the website for mobile devices and added clear CTAs like "Request a Quote" and "Schedule a Consultation."

Search Engine Optimization (SEO):
Conducted keyword research to target terms such as "luxury landscaping Dallas" and "custom outdoor spaces."
Enhanced on-page SEO elements, including meta descriptions, headers, and image alt tags.
Built backlinks from reputable local and industry-specific directories.

Social Media Strategy:
Developed a content plan to showcase design projects, seasonal tips, and client testimonials.
Created targeted ads to reach homeowners and property managers in the Dallas area.
Increased engagement by responding to comments and featuring user-generated content.
Lead Generation Campaigns:
Integrated contact forms and a project inquiry tool into the website.
Launched email campaigns targeting past clients and prospects with promotions and updates.
Utilized Google Ads to drive traffic to specific service pages.
Results Achieved:
Website Performance:
Website traffic increased by 190% within five months.
The new design led to a 40% increase in time spent on the site by visitors.
Improved SEO Rankings:
Achieved first-page rankings for key terms like "landscape design Dallas" and "outdoor maintenance services."
Organic inquiries grew by 110%, resulting in a steady flow of new leads.
Social Media Growth:
Followers grew by 80% across platforms in six months.
Engagement rates tripled, and ad campaigns generated significant inquiries.

Enhanced Lead Generation:
Conversion rates improved by 35% due to optimized CTAs and forms.
High-value projects from new clients increased by 50%.
Client Testimonial:
“Wico Business Solutions transformed how we present ourselves online. Their expertise helped us attract more clients and showcase the quality of our work. Our leads have never been stronger, and the feedback from our clients about our new website has been fantastic!” – Owner, John Cooper
Conclusion:
Wico Business Solutions equipped Marlin Landscape with the digital tools and strategies needed to thrive in the competitive landscaping industry. This partnership demonstrates how a powerful online presence can elevate a business and drive tangible results.