Web Development, Local SEO & PPC Campaign for AVRPainting.com
Project Title: Web Development, Local SEO & PPC Campaign for Arvpainting.com
Category: WordPress Web Development, Local SEO & PPC marketing campaign
Client name: AVR Painting Services
Client Website: https://avrpainting.com
Industry: Construction
Location: Miami, FL - United States
Cost: $3800
Timeline: 3 months
Project Overview:
AVR Painting Services, a prominent painting contractor based in Miami, approached Wico Business Solutions to develop and optimize their website for increased local visibility and business growth. The goal was to create a fully functional, user-friendly website, optimize it for search engines, and implement industry. The key objectives were to build a professional website, improve search engine rankings, enhance local visibility, and run targeted ad campaigns to generate leads.
Solution:
1. Website Development:
The AVR Painting Services website was developed on WordPress for its flexibility, ease of use, and scalability. The website was designed to be visually appealing, responsive, and optimized for user experience across both mobile and desktop platforms. The key features included:
Custom design tailored to showcase AVR Painting's services and portfolio.
Clear call-to-actions (CTAs) for easy client engagement.
Service pages for detailed information about painting services, including residential, commercial, and specialized offerings.
Contact forms and quote request functionality to streamline lead capture.
2. On-Page SEO Optimization:
The website was meticulously optimized for on-page SEO, ensuring high visibility on search engines for relevant keywords related to painting services in Miami. Key actions taken included:
Keyword research focused on high-converting local terms such as "Miami painting services," "commercial painters in Miami," and "house painting Miami".
Optimizing meta tags, titles, and descriptions to include target keywords.
Implementing proper header tags (H1, H2, etc.) for content structure.
Alt text optimization for images to improve image SEO.
Internal linking to create a logical flow across the website.
Ensuring the website was fast-loading and mobile-friendly, improving the user experience and boosting SEO rankings.
3. Local SEO & Directory Submissions:
To maximize local search visibility, we submitted the website to key local business directories and listing platforms. These submissions were crucial for ranking high in local searches and improving the business's visibility in Miami. The following directories were included:
Google Business Profile
Yelp
Bing Places
Yellow Pages
Angie's List
Manta
Foursquare
Hotfrog
Local.com
Better Business Bureau (BBB)
Superpages
HomeAdvisor
Houzz
Thumbtack
Nextdoor
BuildZoom
ContractorTalk
Construction.com
Construction Link
EZlocal
These efforts significantly enhanced local search rankings and ensured that AVR Painting Services appeared in relevant local searches, particularly those focused on construction and painting services in the Miami area.
4. Google Business Profile & Yelp Optimization:
As part of the local SEO strategy, we fully optimized AVR Paintings Google Business Profile and Yelp Profile, ensuring both platforms reflected accurate, consistent, and engaging information about their services.
Added relevant business information, photos, and service details.
Regularly updated posts on Google Business to maintain engagement.
Encouraged satisfied clients to leave positive reviews, boosting social proof and trustworthiness.
5. Paid Advertising Campaigns:
We implemented a highly targeted Google Ads campaign to drive immediate traffic and generate leads for AVR Painting Services. The campaign was tailored to capture search traffic for highly specific keywords such as "painters near me" and "Miami painting services".
Results of the Campaign:
Impressions: Over 50,000 impressions within the first month of the campaign.
Click-through Rate (CTR): Achieved a high CTR of 5.6% (industry average is typically around 2-3%).
Conversion Rate: The campaign yielded a 12% conversion rate, significantly higher than the industry standard of 3-5%. This was a direct result of the highly relevant keywords and effective targeting of local clients.
Cost per Acquisition (CPA): The average cost per lead was $22, providing a cost-effective way to capture quality leads for painting services.
6. Results and Impact:
Increased Local Visibility: AVR Painting Services saw a significant improvement in local search visibility in Miami, ranking on the first page for targeted keywords such as "Miami painters" and "commercial painting contractors in Miami".
Improved Lead Generation: The newly optimized website and ad campaigns resulted in a 40% increase in inbound leads through the websites contact forms and quote requests.
Better Engagement: Reviews on Google and Yelp saw an increase in positive feedback, enhancing credibility and trust.
Business Growth: The client reported a 25% increase in booked jobs after just three months of the campaign, attributed to the enhanced online presence and local SEO strategies.
Conclusion:
By developing a user-friendly WordPress website, optimizing for SEO, leveraging local business directories, and running an effective Google Ads campaign, AVR Painting Services successfully enhanced their online presence and saw measurable improvements in lead generation and client acquisition. The combined efforts of website development, local SEO, and paid advertising resulted in a highly successful campaign, with impressive conversion rates and long-term business growth for the client.
