Web Development, Reputation Management & PPC Campaigns for CleanPowerChoice.com
Client: Clean Power Choice ( https://cleanpowerchoice.com )
Industry: Renewable Energy Services
Services Provided: Website Development, Reputation Building, and Digital Advertising
Introduction
Clean Power Choice approached Wico Business Solutions seeking a comprehensive digital strategy to establish their presence in the renewable energy market. Their goal was to connect with potential customers while building a strong online reputation to drive leads.
Challenge
Clean Power Choice lacked an online platform to showcase their services effectively.
They were not listed on major B2B platforms, limiting their visibility to potential partners and customers.
Their advertising efforts were nonexistent, leaving them with minimal lead generation.
Our Approach
To address these challenges, Wico Business Solutions developed a multi-phase plan:
1. Website Development
We created a user-friendly, professional website for Clean Power Choice that:
Highlighted their services and benefits.
Incorporated clear calls-to-action to drive inquiries.
Included SEO-optimized content to improve search engine visibility.
2. B2B Platform Listings
We listed Clean Power Choice on key platforms to build their online reputation and expand their reach:
Google Business Profile: To enhance local SEO and attract nearby customers.
Facebook Business Page: For social media engagement and customer interaction.
Yelp: To build credibility through reviews.
LinkedIn and other industry-specific directories: To connect with B2B clients.
3. Reputation Management
We encouraged reviews on Google and Yelp, quickly building a positive reputation with an average 4.8-star rating across platforms.
4. Digital Advertising Campaigns
Once the foundation was set, we launched targeted ad campaigns:
Google Ads: Focused on location-specific keywords to capture high-intent customers.
Facebook Ads: Created engaging visuals and content to drive awareness.
Bing Ads: To reach an audience outside of Google’s ecosystem.
LinkedIn Ads: For connecting with B2B decision-makers.
Results
After 3 months of implementation, Clean Power Choice saw significant growth:
Website Performance:
Over 15,000 website visitors in the first 90 days.
Average session duration increased to 3.2 minutes, indicating strong engagement.
Reputation and Listings:
Over 50 positive reviews within 2 months, boosting their Google Business Profile ranking.
Increased profile views by 400% across all B2B platforms.
Ad Campaigns:
Google Ads generated 300+ leads with a 7% conversion rate.
Facebook Ads reached 25,000 people, with 1,800 clicks and a cost-per-click (CPC) of $0.80.
Bing Ads brought in an additional 120 leads at a CPC of $0.75.
Conclusion
Through our comprehensive approach, Wico Business Solutions helped Clean Power Choice establish a robust online presence, build credibility, and drive significant lead generation. This transformation positioned them as a competitive player in the renewable energy market.
Let’s Work Together!
If you’re ready to elevate your business like Clean Power Choice, contact Wico Business Solutions today!
