Website redesign cost depends mostly on how much of the old site you keep. Agency price guides put the redesign of a small business website at $2,500 to $40,000: IT Path (itpathsolutions.com) gives the low end, and Clique Studios and Flowout give the high end. A visual refresh, where only the look changes, starts lower, at $1,000 in IT Path’s figures. None of these agencies shows the data or method behind its range, and Teamvoy, one of Google’s top five results for this search, repeats Clique Studios’ figure.
We do custom web design, redesigns included, and we don’t publish a price here, because ours depends on the job. So every price below comes from someone else. We name the publisher next to each one, and each page’s date is in the first table and in Sources, so you can check it yourself. Where we do arithmetic on those figures, we say so. Figures are in US dollars.
Key takeaways
- Six agency guides publish redesign ranges, five of them for a smaller or more basic site, from $2,500 to $40,000. NewMedia’s gives no site size and no upper limit. None shows the data or method behind its range.
- The ranges don’t agree. IT Path’s $2,500 to $8,000 ends below where Clique Studios’ and Flowout’s $15,000 to $40,000 begins.
- In the published figures, what you keep moves the price most: the platform, the page layouts and the words. Moving to a new platform is a rebuild, which Teamvoy puts at 20 to 40% more than a redesign of the same size.
- If page addresses change, Google says to send each old address to its new one with a permanent redirect, and to keep the redirects “generally at least 1 year.”
- Before anyone quotes, check that your business is the domain’s registrant and holds the hosting or builder login, and get the code and design files with your ownership in writing.
What the published numbers say
Each row is one agency’s figure for a smaller or more basic redesign, except NewMedia’s, which gives no size. We read every page on November 11, 2026.
| Who published it | Their figure, and what it covers | Method shown? |
|---|---|---|
| IT Path, modified September 24, 2026 | $2,500 to $8,000, which it calls the average for small business redesigns | No. It calls its ranges “indicative planning estimates” |
| Teamvoy, updated September 16, 2026 | $3,000 to $15,000 for template-based small business sites | No. Credited to Tenet, another agency |
| NewMedia, updated August 29, 2026 | $3,000 to $30,000 or more for a website redesign, with no size given | No. It says “based on market data” but names none |
| Innowise, updated October 9, 2026 | $10,000 to $25,000 for a basic redesign of 50 to 150 hours | Hours shown, no method for the prices |
| Clique Studios, no date shown | $15,000 to $40,000 for a small business site of 10 to 20 pages, including basic content migration | No |
| Teamvoy | $15,000 to $40,000 for “more standard small business sites” | Clique Studios’ figure, and Teamvoy credits it to Clique |
| Flowout, updated September 14, 2026 | $15,000 to $40,000 for a full redesign of a small Webflow site, up to 15 pages | It says the ranges are “what we actually charge,” with no data shown |
The published redesign ranges, drawn to one scale
IT Path: $2,500 to $8,000
Teamvoy, crediting Tenet, for template-based sites: $3,000 to $15,000
NewMedia, size not given: $3,000 to $30,000 or more
Innowise, for a basic redesign: $10,000 to $25,000
Clique Studios, also repeated by Teamvoy: $15,000 to $40,000
Flowout, for a Webflow site of up to 15 pages: $15,000 to $40,000
How far to trust these figures
Treat these as a rough map, not a quote, for three reasons:
- Sellers wrote all of them. Every figure comes from an agency that sells redesigns. So do we. Any of us has a reason to frame the costs in our favor.
- No method is shown. None of the six explains how it worked out its range. Teamvoy credits some of its ranges to three other agencies: Clique Studios, IT Path and Tenet. Their pages show no method either, and Tenet’s pricing breakdown points only to “current industry data and projected trends” without naming any. Teamvoy’s $15,000 to $40,000 is Clique Studios’ figure, so two of Google’s top five results for “website redesign cost” rest on one source for that range.
- They price different jobs. Clique counts 10 to 20 pages, Flowout up to 15, and Innowise counts hours instead. Before you compare two figures, find out which job each one prices.
Refresh, redesign or rebuild: which job are you buying?
Refresh, redesign and rebuild aren’t official terms, and agencies use them loosely, so here is what we mean by each, with the published figures that fit.
| The job | What changes | Published figures |
|---|---|---|
| Refresh | The look: colors, fonts, photos and spacing. Same platform, same pages, same addresses | IT Path: $1,000 to $3,500 for a “visual refresh.” Teamvoy: $5,000 to $25,000 for a revamp that “keeps the platform and information architecture” (the page structure) and changes the look |
| Redesign | Page layouts, menus and often the words. Usually the same platform. Some addresses may change | IT Path: $5,000 to $25,000. The small-site ranges in the table above |
| Rebuild | The platform underneath, plus the design. Most addresses change and the content is moved | IT Path: $20,000 to $75,000 or more. Teamvoy: 20 to 40% more than a redesign of the same page count |
The two refresh figures disagree by a lot for much the same job, which is another reason to describe the job in writing before you compare prices.
Refresh, redesign or rebuild: three questions, in order
Is the site moving to a different platform, such as from Wix to WordPress, or from an old custom build to a builder?
Yes: a rebuild. Read the part on keeping your Google traffic before anyone quotes. No: go to question 2.
Will pages be added, removed, merged or renamed, or the menu reorganized?
Yes: a redesign. Any page whose address changes needs a redirect. No: go to question 3.
Is the change only the colors, fonts, photos and spacing?
Yes: a refresh. If you're on a builder, you may be able to do some of it yourself. No: you're likely between a refresh and a redesign, so list each change in your one-page description.
If your site is on Wix or Squarespace
Check what your builder allows before you decide. The Wix Help Center says, for sites made in the Wix Editor, “It is not currently possible to change your site’s template, even if you haven’t added any content or elements.” It suggests creating a new site with the template you want. The Squarespace Help Center says “It’s not possible to change templates on a version 7.1 site,” and points to the site’s built-in style settings instead. So on a Wix Editor site, a new template means building a new site and moving your content into it, even though you stay on Wix. Ask whether your page addresses will stay the same. On Squarespace 7.1, a new look happens inside the same site.
What moves the price of a redesign
Where a point names no source, it’s our judgment.
How many different page layouts
A layout, which agencies also call a page template, is one page design reused for every page of the same kind, such as all your service pages. Three agencies price one very differently. NewMedia says a single custom template costs $300 to $800. Teamvoy says each additional template adds $1,500 to $5,000. Clique Studios says each unique page template costs $3,000 to $8,000. The top of Clique’s range is ten times the top of NewMedia’s. So ask how many layouts a quote includes, not only how many pages.
Reusing your words, or rewriting them
Clique Studios puts copywriting at $100 to $300 a page. For a 15-page site, that’s $1,500 to $4,500, by our arithmetic. Reusing the old words costs less. They may also describe services you no longer offer, so read them before you decide.
Staying on your platform, or moving
Moving costs extra on top of the design. NewMedia says moving “a massive corporate database” from an old content management system, the software you edit the site in, to a modern framework typically costs $2,000 to $10,000, and that a basic move to a new host usually costs $100 to $500. Flowout puts a move to Webflow at $8,000 to $30,000 for the migration alone, with no redesign included. Teamvoy’s rule of thumb is to “choose a rebuild when the current platform blocks something you need, and a redesign when it does not.” If the new site has to take bookings, payments or orders, or connect to your other systems, that part is web development, and it should be its own line on the quote.
Extras that add to the bill
- Connections to other systems, such as bookings or a customer database. Flowout budgets $2,000 to $8,000 for each significant integration.
- A rush. Flowout says a 15-page site in six weeks instead of twelve carries a 20 to 40% premium. NewMedia says a rush adds 25% to 50%.
- A second language. If your customers need the site in English and Spanish, ask whether the quote includes the second language, and who writes it.
- Upkeep after launch. Clique Studios says ongoing maintenance typically runs 15 to 20% of the build cost a year. Innowise says to plan for at least 10 to 15%. Neither shows how it got there.
If customers would come back on their phone every week, to rebook or reorder, an app may be worth comparing too. Our guide to what an app costs to build covers that job.
Putting a working budget together
Start from the published range for your kind of job: refresh, redesign or rebuild. Add the extras above that apply to you, such as more layouts, new words, a platform move or a booking system. Then set aside a year of upkeep at the percentages Clique Studios and Innowise give.
Take a made-up 15-page site that stays on its platform and gets new words, priced only with Clique Studios’ figures. Clique’s range for a small business site of 10 to 20 pages is $15,000 to $40,000. It lists copywriting as an additional cost, and at $100 to $300 a page that’s $1,500 to $4,500 for 15 pages. So the one-time cost comes to $16,500 to $44,500. Upkeep at Clique’s 15 to 20% of the build cost a year would add about $2,250 to $8,000 a year on the $15,000 to $40,000 build. All of that is our arithmetic on one seller’s figures.
This only rearranges sellers’ figures, so treat the result as a starting point. The quotes you get for your own written description are the numbers to plan around.
Keep your Google traffic through the redesign
If any page addresses change, Google Search Central’s guide to moving a site applies, even when the domain stays the same. Its examples include a change of page path, such as example.com/page.php?id=1 becoming example.com/widget. None of the four agency guides we could open from Google’s top five results for this search links to it, as of November 11, 2026. In short:
- Map every old address to its new one. Google says “It’s important to map your old site’s URLs to the URLs for the new site.”
- Redirect each old address permanently. Google recommends “HTTP permanent redirects if possible, such as 301 and 308.” It also says “301 and other permanent redirects don’t cause a loss in PageRank.” PageRank is part of how Google weighs the links pointing to a page.
- Keep the redirects. “Keep the redirects for as long as possible, generally at least 1 year.”
- Tell Google about the new pages. “Submit the new sitemap in Search Console.” A sitemap is a file listing your pages, and Search Console is Google’s free tool for site owners.
Expect some movement after launch. Google says “the visibility of your content in Search may fluctuate temporarily during the move.” It adds that “a small to medium-sized website can take a few weeks for most pages to move.” So a dip in the first weeks isn’t proof that something broke, in our reading, though it’s worth checking the redirects.
Ask whoever quotes whether the address map, the redirects and the sitemap are in the price. A refresh that keeps every address skips most of this work.
Accessibility: what ADA.gov says
A redesign touches every page, so it’s a natural time to check how people with disabilities can use the site. We aren’t lawyers, so take any legal question to one. Here is what the Justice Department’s Guidance on Web Accessibility and the ADA on ADA.gov says. It’s dated March 18, 2022, and was still posted when we read it.
- Who it covers. “The ADA requires that businesses open to the public provide full and equal enjoyment of their goods, services, facilities, privileges, advantages, or accommodations to people with disabilities.”
- What to follow. “Existing technical standards provide helpful guidance concerning how to ensure accessibility of website features.” It names the Web Content Accessibility Guidelines (WCAG) and the federal Section 508 Standards.
- No detailed rule. “The Department of Justice does not have a regulation setting out detailed standards,” and businesses “have flexibility in how they comply with the ADA’s general requirements of nondiscrimination and effective communication.”
- What the guidance is. ADA.gov says its guidance documents “have no legally binding effect, and have no force or effect of law.” The page also notes that it “does not reflect requirements for state and local governments” published in April 2024.
Which WCAG level to ask for
WCAG has three levels. The W3C’s WCAG 2.2, in its current version dated December 12, 2024, names them “A (lowest), AA, and AAA (highest).” A page meets level AA when it “satisfies all the Level A and Level AA success criteria.” The W3C says it doesn’t recommend requiring AAA for entire sites, “because it is not possible to satisfy all Level AAA success criteria for some content.” So asking for WCAG 2.2 level AA gives every quote the same checkable target.
NewMedia, an agency, says designing a site to be fully accessible from the beginning “adds roughly 10% to 15% to the total budget,” without showing how it got there. Ask each quote whether the check is included, and against which version and level.
Before anyone quotes, make sure you control the old site
None of the four agency guides we could open from Google’s top five covers this. Whoever quotes will need access to the old site, so check before you sign that the business, not a past designer, holds the logins. We aren’t lawyers, so take the contract part to one.
- The domain. ICANN says “A domain name registrant is an individual or entity who registers a domain name.” It adds: “Upon registration of a domain name, a registrant enters into a contract with a registrar.” Log in to the registrar account yourself and check that your business is the registrant.
- The hosting or builder account. The Federal Trade Commission tells small businesses to “Clarify from the beginning who will manage your website after it’s built.” It also warns: “If a web host provider is managing your website, you may have to go through that provider to make changes.” Make sure the login is yours, in the business’s name.
- The code and design files. The US Copyright Office publishes the law’s definition of a “work made for hire.” Work ordered from an outside creator counts as one only if it fits one of nine listed uses and both sides sign a written agreement saying so. A website isn’t named on that list. So don’t assume that paying a past designer made you the copyright owner. Ask for the files, and get the ownership terms in writing.
- The other logins. Search Console, your analytics, your forms and any email that runs on the domain. If you don’t have them, ask whoever has them now before the work starts.
If the old site can’t be recovered, you may be paying for a new site instead of a redesign. Our guide to what a new small business website costs covers that job.
How to compare redesign quotes
- Decide which job you’re buying. Use the three questions above: refresh, redesign or rebuild.
- Write one page. Which platform the site is on, which pages stay, which go, what’s new, and anything it has to take, such as bookings.
- Send the same page and the same questions to everyone. Otherwise you’re comparing different jobs.
- Put each quote’s two numbers side by side: what you pay once, and what changes in your yearly bills.
- Work out the hours each quote pays for. The yardstick below helps. If one quote is far below the others, ask what it leaves out.
The US Bureau of Labor Statistics puts the median pay for web developers and digital designers at $47.85 an hour (May 2025). That’s an employee’s pay, not what a firm charges, because a firm has other costs to cover. Still, it gives you a yardstick for the published range:
- $2,500 buys about 52 hours at that wage.
- $15,000 buys about 313 hours.
- $40,000 buys about 836 hours.
This is our arithmetic, not a published price. Divide Innowise’s prices by its hours, lowest with lowest and highest with highest, and they come to about $167 to $200 an hour ($10,000 for 50 hours, $25,000 for 150). That sits inside the $150 to $250 an hour Innowise gives for North American agencies. At those agency rates, $15,000 buys about 60 to 100 hours, not 313, by our arithmetic.
Fixed price or by the hour?
Clique Studios says a fixed price works best when the scope is well defined and you want cost certainty, and that “Hourly rates provide flexibility but risk cost overruns.” It says it typically proposes “fixed-price for core deliverables with hourly options for additional requests or scope changes.” In our view, that mix also makes quotes easiest to compare: a fixed price for the page you wrote, and a stated hourly rate for anything outside it.
Questions to send with your page
- What do I pay once, and do my yearly bills change?
- Is this a refresh, a redesign or a rebuild: which platform, pages and addresses stay?
- Will every changed address get a permanent (301) redirect, and for how long?
- Who submits the new sitemap in Search Console after launch?
- Will my words be reused, edited or rewritten, and who writes the new ones?
- How many different page layouts are included?
- Is accessibility checked, and against which WCAG version and level?
- How many rounds of changes are included?
- Will my business stay the domain’s registrant, with every login in its name?
- At the end, will I get the code and design files, with my ownership in writing?
- Is the price fixed for the page I sent, and what hourly rate applies to changes outside it?
If you’d like a quote from us too, send us a few lines about your current site with the same questions, and we’ll answer each one.
What we don’t know
- A typical price. None of the six agency pages shows data or a method, and we didn’t find a published redesign survey with a stated method in the pages we read.
- What the forum thread in Google’s top five says. A Reddit discussion from r/smallbusiness ranked second when we searched on November 11, 2026, and our tools couldn’t open it.
- Your price. Nobody can give you a real one from an article, us included.
- Whether these figures still hold when you read this. We read every source on November 11, 2026, and agencies update their pages, so check the page before you plan around a figure.
Short answers
How much does a website redesign cost?
Agency price guides put the redesign of a small business site at $2,500 to $40,000. IT Path gives the low end, and Clique Studios and Flowout the high end. A visual refresh can cost less: IT Path says $1,000 to $3,500. None of these agencies shows the data behind its range, so get quotes for your own job.
Is a refresh cheaper than a redesign?
Usually, because less changes. IT Path puts a visual refresh at $1,000 to $3,500 and a redesign at $5,000 to $25,000. Teamvoy puts a revamp, which keeps the platform and the page structure and changes the look, at $5,000 to $25,000 for most business sites. The published figures overlap, so ask each quote to say exactly what changes.
Will a redesign hurt my Google rankings?
It can for a while if page addresses change. Google says the visibility of your content in Search may fluctuate temporarily during a move, and that permanent redirects, such as a 301, don't cause a loss in PageRank. Map every old address to its new one, keep the redirects generally at least a year, and submit the new sitemap in Search Console. A refresh that keeps every address avoids most of this.
Is a template cheaper than a custom design?
In Clique Studios' figures, yes: premium templates cost $50 to $200 and template-based setups $2,000 to $10,000, against $25,000 to $100,000 or more for a custom design. Clique shows no method for these. On Wix Editor sites and Squarespace 7.1 sites you can't switch to a different template, so check what your builder allows before you plan around one.
How long does a website redesign take?
IT Path, an agency, puts a redesign at 4 to 8 weeks and a full rebuild at 8 to 16 weeks, without showing how it got there. Google adds that, when page addresses change, a small to medium-sized site can take a few weeks for most pages to move in Google's results.
What does Wico charge?
We don't publish prices, because a refresh of five pages and a rebuild on a new platform are different jobs. Describe your current site on our contact page and ask us for the same two numbers this guide suggests getting from everyone: what you pay once, and what changes in your yearly bills.
Sources
- How to move a site, Google Search Central. Read .
- Guidance on Web Accessibility and the ADA, US Department of Justice, ADA.gov, March 18, 2022. Read .
- Web Content Accessibility Guidelines (WCAG) 2.2, W3C, Recommendation of December 12, 2024. Read .
- Web Developers and Digital Designers, Occupational Outlook Handbook, US Bureau of Labor Statistics. Read .
- Information for Domain Name Registrants, ICANN. Read .
- Copyright Law of the United States, Chapter 1 (section 101: work made for hire), US Copyright Office. Read .
- Cybersecurity for Small Business, US Federal Trade Commission. Read .
- Wix Editor Request: Switching an Existing Site's Template (No Content), Wix Help Center. Read .
- Switching templates in version 7.0, Squarespace Help Center, last updated July 7, 2026. Read .
- Website Redesign Cost 2026: Pricing Guide & Budget Planning, Clique Studios, no date shown. Read .
- The Real Website Redesign Cost in 2026: Pricing, Factors & Examples, Teamvoy, updated September 16, 2026. Read .
- Website Redesign Cost: A Transparent Pricing Guide for 2026, Flowout, updated September 14, 2026. Read .
- How to calculate the cost of your website redesign, Innowise, updated October 9, 2026. Read .
- How Much Does a Website Redesign Cost in 2026?, IT Path (itpathsolutions.com), last modified September 24, 2026. Read .
- How Much Does Web Design Cost?, NEWMEDIA.COM, last updated August 29, 2026. Read .
- The True Website Redesign Cost in 2026 (Pricing Breakdown), Tenet, published December 23, 2025. Read .